Insights
Rosalyn Kemp, CFP® · Chestnut Beach Wealth
I spent my career fighting for fractions of a basis point.
Every trade executed with cost in mind. Every execution analyzed for slippage. My institutional clients had entire teams dedicated to analyzing fee structures and trading costs, because the industry knows something that most individual investors never learn: costs are the one thing you can control. And they compound against you as powerfully as returns compound for you.
Here is what struck me as I started helping friends and family with their investments.
I regularly spent hours minimizing slippage to save a fraction of a basis point for an institutional client, but then would look at a friend’s investment choices and find funds that charge hundreds of basis points. No one had explained to them what that would add up to over decades.
The products were often the same ones institutions used. The scrutiny was completely different.
Institutions have the leverage, the expertise, and the mandate to demand better. Individual investors rarely know what to ask for, and the industry has not historically volunteered the information.
Good advice is worth paying for. I charge for my time, my thinking, and the expertise I bring to every relationship. That is fair and appropriate.
But fund fees to achieve the same result are a different matter. Part of my job is to structure it intelligently, stay disciplined, and keep costs low.
The goal is to give you institutional-grade thinking at a fraction of what institutions charge. See exactly how I structure my own fees →
When you review your financial picture, these are the costs worth understanding:
Expense ratios on the funds you own. Most actively managed funds charge 0.5% to 1.5% annually. Index funds typically charge 0.03% to 0.20%. That difference compounds significantly over time.
Trading costs and tax drag. How often is the portfolio turned over? Every trade has a cost, and in taxable accounts, gains are taxable events. Tax-aware management matters as much as fee management.
The goal is not to minimize cost at all costs. It is to make sure every dollar you pay is working as hard as the dollars it is supposed to grow.
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